Thursday, May 13, 2010

Week 06 E.O.C. Identify path of final project

The way I see it seems to be one that can decipher and pinpoint the proper criteria needed for our final project. We should (and will) be able to collect the information that is needed to determine all demographics to be considered for marketing in the film franchise. We would develop ads that would direct the user to another page with an ad that would draw their attention and entice them to continue on and provide a little more information about themselves; be it age, location, family size, etc. Given that, we would be able to hold on to that information for future reference to keep in mind who to target for the next big film that will come out and who would enjoy what we would have to offer. It makes it very easy in that aspect but we would know that we wouldn’t have to, or need to, solicit the next big “dating” or “family” film for the younger crowd or those with a family to the elderly people with no children. We would know who would enjoy what we have to offer and wouldn’t have to concern ourselves with trying to market to those who would pay much attention (if at all) to what we are trying to advertise and invite people to. Seems like a vast string to go through, from one ad to another while collecting the information that is needed, but it wouldn’t greatly be to our benefit along with the benefit to the people we are trying to market to in the long run. This is how I see our final project should be done.

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