Week 04 E.O.C. Alex Mandossian Traffic Conversion Secrets

“The traffic answers how your e-marketing works. So whereas the principle is why it works, the tactic or technique is how it specifically works, and unfortunately, the single biggest difference between a principle and tactic is endurance.” (p. 95). It seems to me that this passage is talking about the main, key-point about e-marketing that is to be greatly considered. We mainly need to focus on the tactics we use to direct online traffic to our website and to make them want to stay there. Using this tactic, or technique, is a great way to get our names out there but it all really, clearly depends on how we go about it. Keeping in mind what has been discussed in previous chapters is a great way to go about it as well and really would pay off to our advantage. We do need to be sure that we do as much to really sell what we our presenting to the market and really get them involved in what we our try to sell them and really bring that trust from them. Using the proper headlines to point them into the right direction that we want them to go is another great thing to consider as far as online marketing can go. Given all of that, it becomes clear why endurance plays a key factor in it all and it really brings to mind everything that really, truly needs to be consider with everything that is don on the web.