Week 04 E.O.C. David Garfinkel The Magical Power of Headlines

“Headlines can make a tremendous difference in the dollars-and-cents effectiveness of any piece of copy. Changes in a headline can easily double and triple closing rates. I know one marketer who claims he increased his sales on the same ad 18 times just by changing the headline!” (p. 77). This one really seems like a great point and concept to keep in mind because it is very true. Headlines really do make all the difference and can easily make, or break, a sale. It is very important that you create the best headline you can that would clearly draw attention to what needs be noticed and therefore, make it easy for the viewers to find the keep points that would need the most attention. Headlines really make it hassle free to find what is being sought after for and making it that much easier for your visitors would cause them to believe that you know and are aware of how things should be done; which would earn you some respect in their minds. Knowing how to create a great, attention-grabbing headline would also make it seem like you were looking at it through their eyes and knowing what resonates with them would then create a certain type of connection with your visitors that you know who they are and what they are looking for. That type of interpersonal connection with your visitors can really make a tremendous difference with how you present yourself online and how you can be viewed. It’s always the small details that really get you and can define who you are with just about everything that you develop and display online for others to see, I believe.