Week 04 E.O.C. Maria Veloso The Seduction of the Online Surfer

“Involvement devices are devices used to get people “involved” with your sales copy. They magnetize people to read every word of your copy. Getting your Web site visitors to read your copy is Job 1 if your objective is to sell them something.” (p. 60) This seems to be a very good thing and concept to know about when it comes to online marketing in this day and age. It really is important that you do your best to get people “involved” in what you are presenting to them online and really give them that interaction and feeling of engaging in something great. Once they feel that they have obtained a connection with your site, by any means that really make them feel like they are taking part in something with the site, than they would not feel uninterested in what you are presenting to them. Giving them that feeling would give them a reason to return to your site and really giving them something great to read each time they visit will be sure to start forming you a strong following of those that would visit your site frequently. If you are then successfully able to provide good copy for them to read when they visit your site, than you would be able to have an easier task of being able to sell them something since you’ve made them so involved with your site. It seems like the connection you make with visitors to your site really is what needs to be paid attention to the most if you really are trying to seduce online viewers to keep returning to your site and, in turn, make your sales to the online community. This is how I see this passage.