Week 03 E.O.C. Yank Silver Writing Web Copy That Sells

“Writing great Web copy is a lot like writing a great sales letter. And this is going to sound a bit unusual, but one of the best ways to learn how to write a great sales letter is to read a lot of sales letters by others who promote via direct mail and on the Web. Whenever you see one that really resonates with you, one that you really love and makes you want to buy, even if you know you can’t afford it, but it makes you want to buy the product, it’s a winner!” (p. 42) This seems like a very great thing to hear about and consider when it comes to writing your copy for the Web. Not many have taken a course when it comes to copy-writing, I’m sure, so they would be rather unaware of how to properly do this on the Web for online marketing. They do seem to imply that some research would be involved but that does stand to be the first step in many things so it should be no surprise that they recommend that you do it here as well. It is also implied that through your research, you would find that one sales letter that really resonates with you and that you should keep in mind how it was done and presented. They specify that one that really makes you want to buy, even if you can’t afford it, is a winner to hold onto. That does make sense because if you end up holding onto it, by the time you do get the money, you’ll remember what it was you wanted to buy. It is important to do your best to create that type of copy (print or Web) and being able to make copy that stands out like that really should help you stand out from the vast, online crowd.