Week 03 E.O.C. Marlon Sanders Building Your Online Brand

“For all the bells and whistles of Internet marketing, technology marketing, and direct response marketing, I really think it comes down to something really simple. Whatever they’re buying, you’re selling. In other words, your job is to not take a product and ram it down peoples’ throats. Your job, and sometimes the challenge, is to find out what people want to buy, and not only allow them to buy it from you, but give them a unique, sustainable advantage for doing so.” (p. 37) It seems like this is a very good concept to keep in mind, in my opinion. If we just try to push a product onto people to purchase, whether they need (or know about) it or not, it would make it seem like we were no different from the usual Car Salesman trying to push sales and make commission. Taking the time learn about what it is that the people you market to want to buy would give you a better understanding of the people you’re trying to market to and would seem to give you that personal connection with them. You would see, and understand, what it is they’re looking for and know the reasons why their looking for it and that would give you a better idea on how to market it. That can be quite the challenge all in itself but it does seem like it would be a worthy effort. When the customers see that you’re offering what it is that they are looking for, and you’ve made that reliable connection, it seems like you really would be going the right way as far as online marketing can go. To me, this is what this passage is trying to get across to the readers on how to better themselves with online marketing.