Week 02 E.O.C. Jay Conrad Levinson Guerrilla Marketing Online and Offline

“People have to remember the fourth most important reason people go onto a web site is to buy things. The first most important reason is to get information, so he intrigues them enough that they want more information.” (p. 26) It seems that this is a good concept to keep in mind with what this chapter talks about. Of course, a great majority of the people who go online and surf the web tend to be those that enjoy shopping for just about anything and everything online. These people would most likely be those that would be referred to as Shut-Ins by many; people who never like to leave the house. Along with those, it would also be comprised of those with extremely busy schedules and have little time for shopping, along with those who are looking for any type of hard to find items. To adhere to all that fit any, or all, of those types of people, it would be vastly important to provide the proper information about what is being sold; be it items or services. If you provide them with information that intrigues them, it seems like it would be logical that it would then entice them to want look up more information about that and providing more information that is accurate where it’s being sold, it would keep them there longer and would lead them to making that purchase with you. Ultimately, if you keep this in mind with what you do online, it would seem that you would be your own sales representative and, of course, you would want to educate them and make your sales while making it so that they would be wanting more.