Thursday, April 8, 2010

Week 01 E.O.C.Mark Victor Hansen The Million Dollar Mindset

"Marketing is the ability to effectively reach out to a customer and offer them your product, your service, your personality, your information. This is called Information Entrepreneurship, which is the best of all possible businesses." (p. 3) For me, this seems to illustrate a strong basis on what Marketing should really be about and consider including within its efforts. Presenting the product along with the service is a great way to get things started in the Marketing realm. It really makes it clear on who the Marketer is and references what they set out to do and provide for their clients. Having the personality and information at hand along with it seems to really personalize who is doing the marketing and let's clients be well aware of whom they are dealing with. Having that kind of information at hand about your Marketer is a valuable asset to have at first hand and great show that you are one to be trusted; given that the information displays a trustworthy image. It is important to keep these concepts in mind and to provide what is needed to be known for the clients to let them know that they are dealing with someone that really knows how things should go and what is needed to be known about the business to provide the best Marketing that can be offered. This Is my take on this passage.

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