Week 04 E.O.C. David Garfinkel The Magical Power of Headlines

“Headlines can make a tremendous difference in the dollars-and-cents effectiveness of any piece of copy. Changes in a headline can easily double and triple closing rates. I know one marketer who claims he increased his sales on the same ad 18 times just by changing the headline!” (p. 77). This one really seems like a great point and concept to keep in mind because it is very true. Headlines really do make all the difference and can easily make, or break, a sale. It is very important that you create the best headline you can that would clearly draw attention to what needs be noticed and therefore, make it easy for the viewers to find the keep points that would need the most attention. Headlines really make it hassle free to find what is being sought after for and making it that much easier for your visitors would cause them to believe that you know and are aware of how things should be done; which would earn you some respect in their minds. Knowing how to create a great, attention-grabbing headline would also make it seem like you were looking at it through their eyes and knowing what resonates with them would then create a certain type of connection with your visitors that you know who they are and what they are looking for. That type of interpersonal connection with your visitors can really make a tremendous difference with how you present yourself online and how you can be viewed. It’s always the small details that really get you and can define who you are with just about everything that you develop and display online for others to see, I believe.

Week 04 E.O.C. Maria Veloso The Seduction of the Online Surfer

“Involvement devices are devices used to get people “involved” with your sales copy. They magnetize people to read every word of your copy. Getting your Web site visitors to read your copy is Job 1 if your objective is to sell them something.” (p. 60) This seems to be a very good thing and concept to know about when it comes to online marketing in this day and age. It really is important that you do your best to get people “involved” in what you are presenting to them online and really give them that interaction and feeling of engaging in something great. Once they feel that they have obtained a connection with your site, by any means that really make them feel like they are taking part in something with the site, than they would not feel uninterested in what you are presenting to them. Giving them that feeling would give them a reason to return to your site and really giving them something great to read each time they visit will be sure to start forming you a strong following of those that would visit your site frequently. If you are then successfully able to provide good copy for them to read when they visit your site, than you would be able to have an easier task of being able to sell them something since you’ve made them so involved with your site. It seems like the connection you make with visitors to your site really is what needs to be paid attention to the most if you really are trying to seduce online viewers to keep returning to your site and, in turn, make your sales to the online community. This is how I see this passage.

Week 04 Powerful Headlines E.O.C.

1. Likely to Find a Side of Comedy that is Darker than You
2. Bringing You Comedy that Leaves You Feeling Dark
3. Making You Laugh with the Darker Side

Dark Comedies

Week 03 E.O.C. Yank Silver Writing Web Copy That Sells

“Writing great Web copy is a lot like writing a great sales letter. And this is going to sound a bit unusual, but one of the best ways to learn how to write a great sales letter is to read a lot of sales letters by others who promote via direct mail and on the Web. Whenever you see one that really resonates with you, one that you really love and makes you want to buy, even if you know you can’t afford it, but it makes you want to buy the product, it’s a winner!” (p. 42) This seems like a very great thing to hear about and consider when it comes to writing your copy for the Web. Not many have taken a course when it comes to copy-writing, I’m sure, so they would be rather unaware of how to properly do this on the Web for online marketing. They do seem to imply that some research would be involved but that does stand to be the first step in many things so it should be no surprise that they recommend that you do it here as well. It is also implied that through your research, you would find that one sales letter that really resonates with you and that you should keep in mind how it was done and presented. They specify that one that really makes you want to buy, even if you can’t afford it, is a winner to hold onto. That does make sense because if you end up holding onto it, by the time you do get the money, you’ll remember what it was you wanted to buy. It is important to do your best to create that type of copy (print or Web) and being able to make copy that stands out like that really should help you stand out from the vast, online crowd.

Week 03 E.O.C. Marlon Sanders Building Your Online Brand

“For all the bells and whistles of Internet marketing, technology marketing, and direct response marketing, I really think it comes down to something really simple. Whatever they’re buying, you’re selling. In other words, your job is to not take a product and ram it down peoples’ throats. Your job, and sometimes the challenge, is to find out what people want to buy, and not only allow them to buy it from you, but give them a unique, sustainable advantage for doing so.” (p. 37) It seems like this is a very good concept to keep in mind, in my opinion. If we just try to push a product onto people to purchase, whether they need (or know about) it or not, it would make it seem like we were no different from the usual Car Salesman trying to push sales and make commission. Taking the time learn about what it is that the people you market to want to buy would give you a better understanding of the people you’re trying to market to and would seem to give you that personal connection with them. You would see, and understand, what it is they’re looking for and know the reasons why their looking for it and that would give you a better idea on how to market it. That can be quite the challenge all in itself but it does seem like it would be a worthy effort. When the customers see that you’re offering what it is that they are looking for, and you’ve made that reliable connection, it seems like you really would be going the right way as far as online marketing can go. To me, this is what this passage is trying to get across to the readers on how to better themselves with online marketing.

Week 02 E.O.C. Jay Conrad Levinson Guerrilla Marketing Online and Offline

“People have to remember the fourth most important reason people go onto a web site is to buy things. The first most important reason is to get information, so he intrigues them enough that they want more information.” (p. 26) It seems that this is a good concept to keep in mind with what this chapter talks about. Of course, a great majority of the people who go online and surf the web tend to be those that enjoy shopping for just about anything and everything online. These people would most likely be those that would be referred to as Shut-Ins by many; people who never like to leave the house. Along with those, it would also be comprised of those with extremely busy schedules and have little time for shopping, along with those who are looking for any type of hard to find items. To adhere to all that fit any, or all, of those types of people, it would be vastly important to provide the proper information about what is being sold; be it items or services. If you provide them with information that intrigues them, it seems like it would be logical that it would then entice them to want look up more information about that and providing more information that is accurate where it’s being sold, it would keep them there longer and would lead them to making that purchase with you. Ultimately, if you keep this in mind with what you do online, it would seem that you would be your own sales representative and, of course, you would want to educate them and make your sales while making it so that they would be wanting more.

Week 02 E.O.C. Robert Allen Creating Multiple Streams of Income on the Internet

“Online is the most profitable way for launching your business. It may take you a little while to figure it out because it’s a little bit of a different animal than traditional business. But once you figure out how you make your online presence successful, then you have the best of all worlds” (p. 12) To me, it seems like this is a definite concept to keep in mind when it comes to Web Marketing. I have been told many times by many people that there are many ways to make a great big bulk of money from doing business online and that it does require a large amount, yet not as much as some would believe it to be, effort to get it started doing so. Of course, being a relatively new way to go about it would require some time to get it all down and figured out to make sure that you can make a valuable profit and income while doing it the right way that pays attention to all stakes at hand regarding what’s needed. There are those that don’t really understand how to go about it all and do it so, of course, it is important to know how to do so. Once you get that aspect of it and taken care of, it seems as though it would be fairly easy to get the revenue streaming in with the best of all worlds after you can and make your presence successful online. To me, this is why this statement seems to be a good concept to keep in mind and these are my reasons why, since it appears to show what could be expected if you get it all done the correct way.

Week 01 E.O.C.Mark Victor Hansen The Million Dollar Mindset

"Marketing is the ability to effectively reach out to a customer and offer them your product, your service, your personality, your information. This is called Information Entrepreneurship, which is the best of all possible businesses." (p. 3) For me, this seems to illustrate a strong basis on what Marketing should really be about and consider including within its efforts. Presenting the product along with the service is a great way to get things started in the Marketing realm. It really makes it clear on who the Marketer is and references what they set out to do and provide for their clients. Having the personality and information at hand along with it seems to really personalize who is doing the marketing and let's clients be well aware of whom they are dealing with. Having that kind of information at hand about your Marketer is a valuable asset to have at first hand and great show that you are one to be trusted; given that the information displays a trustworthy image. It is important to keep these concepts in mind and to provide what is needed to be known for the clients to let them know that they are dealing with someone that really knows how things should go and what is needed to be known about the business to provide the best Marketing that can be offered. This Is my take on this passage.