Week 07 E.O.C. 10 Ways to Build Your Database

1. Offer something they want
2. Engage the customers
3. Put a time limit on it
4. Offer something for multiple emails
5. Ask for email addresses online
6. Hold contests
7. Vendor could obtain email addresses
8. Use flyers
9. Use cards at the vendors
10. Go to other movie sites or festivals

Week 07 E.O.C. Jim Black Building Your Business Using Audio, Web, and Video Conferencingl

“Today’s small and large businesses must take one leap ahead by employing cost-effective strategies that well save them time, money, and energy while reaching their potential and current customer base. Audio and Web solutions are the answer.” (p. 117). This really seems to play a rather big part as far as marketing appears to be in this day and age now. Yeah, you can present images and text online but there will surely come those times when using a little Audio could really help you make your sales or point your customers in the right direction. It could be a brief audio clip that plays a sound-bite of customer satisfaction of what was bought and the service they received or it could be a slight beep to let them know that they may have moused over something that really should be paid attention to. This would save them time of having to hunt it down (be it feedback of satisfaction or where to look), you money for having to create all of the promotions, and energy for both parties on account of bringing some ease to both. Combing Audio with the Web seems like a great idea to keep in mind as you go about conducting and doing your business. This is how I see this being important and why it is needed to be known for the way business and marketing seems to be held in today’s society.

Week 07 E.O.C. Rob Bell How to Automate Your Online Marketing

“The benefits of automation are so numerous you can’t afford to ignore them. Automate your online efforts correctly and you’ll reap the rewards. The primary benefit of “hands-free” marketing is selling to your customers 24 hours a day, seven days a week.” (p. 106). This clearly seems to pinpoint exactly what should be considered with online businesses, to me. Having something that’s “hands-free” at your side clearly would be a great benefit because you would really be able to serve your customers needs all the time, as stated in this passage. You would not have to worry about being with your at all hours of the day or night and it would still be taken care of. If are able to learn the correct ways to go about obtaining an automated system for your site, it seems like it really, and clearly, would be able to bring many rewards your way with far less the hassle it would take if you were to go about it without having one at hand to help you with your business online. Being able to offer your services and make sales online with such a system really would make it clear that you know how things should be done in the online environment and that, in turn, should provide you with some much needed respect and trust from your clients and customers that frequent your site; given, of course, you go about it the correct way. This is how I see this brief snippet from the chapter.

Week 04 E.O.C. Alex Mandossian Traffic Conversion Secrets

“The traffic answers how your e-marketing works. So whereas the principle is why it works, the tactic or technique is how it specifically works, and unfortunately, the single biggest difference between a principle and tactic is endurance.” (p. 95). It seems to me that this passage is talking about the main, key-point about e-marketing that is to be greatly considered. We mainly need to focus on the tactics we use to direct online traffic to our website and to make them want to stay there. Using this tactic, or technique, is a great way to get our names out there but it all really, clearly depends on how we go about it. Keeping in mind what has been discussed in previous chapters is a great way to go about it as well and really would pay off to our advantage. We do need to be sure that we do as much to really sell what we our presenting to the market and really get them involved in what we our try to sell them and really bring that trust from them. Using the proper headlines to point them into the right direction that we want them to go is another great thing to consider as far as online marketing can go. Given all of that, it becomes clear why endurance plays a key factor in it all and it really brings to mind everything that really, truly needs to be consider with everything that is don on the web.

Week 06 E.O.C. Identify path of final project

The way I see it seems to be one that can decipher and pinpoint the proper criteria needed for our final project. We should (and will) be able to collect the information that is needed to determine all demographics to be considered for marketing in the film franchise. We would develop ads that would direct the user to another page with an ad that would draw their attention and entice them to continue on and provide a little more information about themselves; be it age, location, family size, etc. Given that, we would be able to hold on to that information for future reference to keep in mind who to target for the next big film that will come out and who would enjoy what we would have to offer. It makes it very easy in that aspect but we would know that we wouldn’t have to, or need to, solicit the next big “dating” or “family” film for the younger crowd or those with a family to the elderly people with no children. We would know who would enjoy what we have to offer and wouldn’t have to concern ourselves with trying to market to those who would pay much attention (if at all) to what we are trying to advertise and invite people to. Seems like a vast string to go through, from one ad to another while collecting the information that is needed, but it wouldn’t greatly be to our benefit along with the benefit to the people we are trying to market to in the long run. This is how I see our final project should be done.

Midterm E.O.C.

I would like to take the time to evaluate class thus far. A lot was involved for this course and I do feel like there was much that needed to be put into this class as well as the projects that were required, at times. However, I still pushed myself the best I could to put in a worthy effort and make sure that I gave it my all. There were a lot of accounts for many social networking sites that needed to be made and I did create them. I could have done better with some of the projects that were assigned but that was mainly due to some complications that occurred and were beyond my control. I still tried to recreate the projects that fell through the best I could but was unable to duplicate what was created before the complications ensued. I do feel like I have learned much from this class and seems well worth the money for the course. Much experience and knowledge was gain from this course and I’ll be sure to keep it in mind after I am done with this. With everything I’ve learned from this class, along with the required text and what is still to be learned, I feel that this class will greatly prepare me for what awaits me in the work-force with this degree that I am in the midst of. I believe that I have earned a B on account of my complications for this course thus far and will do my best to push myself to obtain an A.

Week 04 E.O.C. David Garfinkel The Magical Power of Headlines

“Headlines can make a tremendous difference in the dollars-and-cents effectiveness of any piece of copy. Changes in a headline can easily double and triple closing rates. I know one marketer who claims he increased his sales on the same ad 18 times just by changing the headline!” (p. 77). This one really seems like a great point and concept to keep in mind because it is very true. Headlines really do make all the difference and can easily make, or break, a sale. It is very important that you create the best headline you can that would clearly draw attention to what needs be noticed and therefore, make it easy for the viewers to find the keep points that would need the most attention. Headlines really make it hassle free to find what is being sought after for and making it that much easier for your visitors would cause them to believe that you know and are aware of how things should be done; which would earn you some respect in their minds. Knowing how to create a great, attention-grabbing headline would also make it seem like you were looking at it through their eyes and knowing what resonates with them would then create a certain type of connection with your visitors that you know who they are and what they are looking for. That type of interpersonal connection with your visitors can really make a tremendous difference with how you present yourself online and how you can be viewed. It’s always the small details that really get you and can define who you are with just about everything that you develop and display online for others to see, I believe.