Week 09 E.O.C. Jimmy D. Brown Mastering E-Mail Marketing

“Everything about what you are going to do online is directly related to your list. And everything you do online should, in some way, work toward building and perfecting your list.” (p. 192). This really seems to be a great, and powerful, message to keep in mind while you go about creating, maintaining, and keeping an online business to make things easier and work in your favor. To succeed, I can see that all of us should considering making lists to keep a clean record of our target market. The more we do online as far as marketing goes seems like it would greatly help us with building and perfecting our lists. We would collect the essential information that would be needed to build an overall database of the people we are marketing to which, in the long run, would make it much easier for us to be able to pick out the proper people to market to depending on the projects and know who would be the most likely to respond to our efforts. It clearly would take a great amount of time but nothing really comes all that easy and in a snap when you’re trying to build the proper database to make your marketing plans. You really do have to take the time to really get to know and understand who you are marketing to and build that relationship that would really work out to favor of both parties involved. So be sure that everything you do online has some relation to your lists to make your job a more, hassle-free one.